Cable and satellite TV sinks again as online streaming soars

Cable TV companies are marketing their product entirely wrong. If I could take over Comcast, I’d convert all existing cable tv customers to ISP customers with an IPTV box, like a Roku or Apple TV, and optionally let them watch tv channels on your companies app. You have a wire to their location, so you know where they live, so you know what local channels to deliver in the app. You don’t need dishes at every city’s cable headend office. Just one receiver or direct connection from each local region.

If the customer wants access to your video product, is willing to pay $50 per month, but supplies their own IPTV box, there will be no additional charge beyond the $50, and you just need to tell them to install your app. Of course we’ll supply you with the most popular models, if you want, at list price, plus an optional on-site installation charge. Otherwise we ship it to you.

Just give away home Internet service to everyone in your service area. Consider the cost of fiber to the home installation an investment, and let home users use WiFi and Gigabit Ethernet internet service, maybe restricting to 256 Mbps bandwidth throttling and only allowing certain common internet protocols (HTTP, HTTPS, POP3, IMAP), for the free customers, charge $50 for 500 Mbps, and 100 for $1000 Mbps, then focus on making profit money on the information collected on dns lookups, browsing habits, and other protocols used on everyone in the region. A free Internet service becomes the default for the entire population.

Also, maybe if you didn’t have a tv and isp business, you could offer the entire cable bandwidth to the isp side, and increase potential max number of channels, meaning higher speeds.

Wouldn’t it be great if all ISPs kept track of their customers usage, developed “what’s normal” figerprints of activity, like what protocols/ports you regularly use, if you send SMTP email, how many you send and how many destnations per week you send them to. Log everything into Splunk, or Hadoop, search for utliers, block their activity, and notify the customer of the virus signature. You’d block all virus that launch spambots on people’s home computers, because the majority of user never use SMTP. Also look for other signs of hacker activity, like larger than usual network port scans, repeated probes for certain ports and protocols.

You need something like Splunk and massive amounts of disk space, to massage the data for long periods of time. Spambots are getting smarter, sending their spam less frequently, to try to avoid detection. They can hide on more computers that way, and send a larger total number of spam.

In other words, let the ISPs do the same internet attack defense every single corporation certain does. but block the problem at it’s source.  The ISP should restrict the offending activity, and let the customer know somehow that someone in their house appears to have a virus, or appears to be performing hacking activity, and whatever block was added. Let them say “no, that is wanted” if they want, but then a human will have to review the case, review the data, decide the action.

If the cable company gave away free, fast Internet web service, and only charged a one time for a new roku or apple tv box to watch their channels (or Netflix or other stream video apps), and optionally charged $50 per mo to use their streaming video player app, then I think everyone will want to switch to your internet service. They’ll steal 90% of all customers from all competitors.

Sure, you won’t be sell streaming cable tv video service to every single one of your customers, but you will collect way more information about the Internet usage of way more people. That data is valuable, and can be anonymized and marketed for profit.

You can also throttle the bandwidth of the free tier to 256 Mbps and restrict it to HTTP, HTTPS, POP3, IMAP, and a few other choice protocols, then charge $50 monthly fee for 512 Mbps unrestricted or $100 monthly fee for 1 Gbps unrestricted. The nerds of the country will love you. Every business in the metro area will pay you money.

And the cable company can just get rid of all those cable boxes, dishes, and video hardware at every regional site, when the cable company finally admits they are now really just an ISP that also offers a multi-channel streaming video Cable TV style service. Let HBO and the others sell their own streaming service. No more leeching off of you.

And stop with the net neutrality stuff, attacking web services that consume “too much of your bandwidth”, that’s just ridiculously stupid, thug-like behaviour. “Yeah, (snif) It’d be a shame, ya know, if something unanticipated were to happen to your app’s bandwidth on all our customers. Heh heh.”

Netflix and other streamers keep luring customers from cable and satellite.

Source: Cable and satellite TV sinks again as online streaming soars | Ars Technica